Every channel that
gets you more jobs.

Most contractors either have no website or one that was thrown together years ago and never updated. When someone Googles your name — even a referral — they're checking you out before they call. A bad website loses jobs you already earned.

Hank builds you a fast, mobile-first website designed specifically for contractors. It shows your trade, your service area, photos of your past work, and makes it easy for customers to contact or book you directly. And importantly: it lives on your own domain — not a Hank subdirectory.

• ✓Built entirely for you — no templates you have to figure out
• ✓Your site runs on your own domain name — not a Hank subdirectory
• ✓Showcases job photos, services, and your service area
• ✓Loads fast on mobile — where 80%+ of searches happen
• ✓Direct booking and contact forms so customers reach you
• ✓You keep full ownership of your domain name
• ✓We manage and update it — you never touch a thing

When someone in your city searches "carpenter near me" or "deck builder [your city]," there are organic results below the ads. These get a huge share of clicks — and they're free, every month, forever once you rank.

Hank optimizes your website so it shows up for the right searches in your area — on your own domain, not on a Hank subdirectory. We handle keyword research, on-page SEO, local signals, and content — all the technical work that makes Google trust and rank your site.

• ✓Keyword research specific to your trade and city
• ✓On-page optimization — titles, headings, structured data
• ✓Local SEO signals — NAP consistency, citations, schema
• ✓Monthly improvements — rankings compound over time
• ✓You don't need to understand any of this — we just do it

SEO takes time. While your organic ranking grows, Google Ads puts you at the very top of search results immediately — above every organic result and competitor. You pay only when someone actually clicks.

Hank includes $50/month in Google Ads spend as part of your plan. We write the ads, set the targeting for your trade and city, and optimize them monthly to get you the best return. One job from ads covers months of your Hank subscription.

• ✓$50/month ad credit included — no extra budget needed to start
• ✓Ads written for your specific trade and city
• ✓Appear at the top of Google immediately after launch
• ✓You only pay when someone clicks — no wasted budget
• ✓We track calls and conversions, not just clicks
• ✓Optimized monthly to improve results over time

When someone searches "handyman near me," Google shows a map with 3 local businesses above everything else. This is called the Local Pack — and it gets the majority of clicks. If you're not in the top 3, you're invisible to most people searching right now.

Hank sets up and fully optimizes your Google Business Profile — the engine behind your Maps ranking. We add your services, photos, hours, FAQs, and ensure all your business information is consistent everywhere online. Then we keep improving it month after month.

• ✓Full Google Business Profile setup from scratch (or audit and fix existing)
• ✓Services, photos, business hours, and FAQs all configured
• ✓Consistent NAP (name, address, phone) across all directories
• ✓Review management — more reviews = higher Maps ranking
• ✓Monthly profile updates to stay ahead of competitors

Reviews are the #1 thing customers look at before hiring a contractor. They also directly affect your Google Maps ranking. More 5-star reviews means you show up higher and customers trust you faster.

Most contractors do great work but never ask for reviews. Hank automates this — reaching out to your past customers after each job and making it dead simple for them to leave a Google review. We also monitor and manage your reviews across platforms.

• ✓Automated review requests sent after completed jobs
• ✓Simple one-tap experience for the customer — higher completion
• ✓Reviews managed on Google, Yelp, and Nextdoor
• ✓More reviews = higher Google Maps rank = more calls
• ✓Referrals find a page full of social proof, not nothing

Nextdoor is where neighbors ask each other for contractor recommendations. "Does anyone know a good plumber?" gets posted dozens of times a day in every neighborhood. If you're not responding to these, you're leaving jobs on the table.

Hank monitors Nextdoor in your service area and responds to relevant posts on your behalf — within minutes, not hours. We craft responses that are professional and trustworthy, driving people to contact you directly. Being first matters: most people hire the first person who responds.

• ✓We monitor Nextdoor in your service area daily
• ✓Fast responses — usually within the first hour
• ✓Responses written in your voice, mentioning your trade and area
• ✓Drive customers to your website or direct contact
• ✓Works in English and Spanish

Yelp is one of the most searched platforms for local services. Millions of people use it specifically to find and vet contractors before hiring. Being listed isn't enough — you need an optimized profile and fast responses to inquiries.

Hank manages your Yelp presence end to end. We set up or optimize your profile, ensure your photos and services are compelling, respond to messages promptly, and keep your listing consistent with the rest of your online presence. Speed of response is critical — Yelp's own data shows customers typically hire the first business to respond.

• ✓Full Yelp profile setup and optimization
• ✓Consistent photos, services, and business info
• ✓Fast response to every Yelp message and quote request
• ✓Review monitoring — we flag issues before they become problems
• ✓Consistent branding across Yelp and your website

Angi (formerly Angie's List) is one of the largest home services marketplaces in the US. Homeowners actively come to Angi to find and hire contractors — it's a platform full of people who have already decided they want to hire someone. They just need to find the right one.

Most contractors have an Angi profile that's incomplete, hasn't been updated in years, and never gets responses in time. Hank ensures your Angi presence is fully optimized and that every lead request gets a fast, professional response on your behalf.

• ✓Angi profile fully set up and optimized
• ✓Immediate response to every project request
• ✓Consistent trade categories and service descriptions
• ✓Review management — Angi reviews boost your profile ranking
• ✓Coordinated with your Google profile for consistent branding

Thumbtack connects homeowners with local professionals. It's particularly popular for one-time jobs — people searching for someone to fix a specific thing, today. These are high-intent leads: the customer already knows what they want and is actively requesting quotes.

Hank manages your Thumbtack profile and responds to every relevant quote request on your behalf. We ensure your profile is complete, your reviews are building, and your responses are fast enough to compete with contractors who are glued to the platform all day.

• ✓Thumbtack profile set up and optimized for your trade
• ✓Instant response to quote requests in your area
• ✓Service pricing and availability kept up to date
• ✓Review solicitation after completed Thumbtack jobs
• ✓Coordinated with your overall lead response system

Reddit has millions of active local community threads — r/Miami, r/Dallas, r/HomeImprovement, r/DIY — where people ask for contractor recommendations every single day. "Does anyone know a reliable handyman in [neighborhood]?" gets posted constantly, and the top replies get seen by hundreds of people searching the same question later.

Unlike most platforms, Reddit threads stay indexed on Google for years. A well-placed response recommending your business today can generate leads for months or years after it's posted. Hank monitors relevant subreddits in your area and responds to contractor recommendation requests with helpful, authentic replies that point people toward your business — without sounding like an ad.

• ✓We monitor local subreddits (r/[yourcity], r/HomeImprovement, r/DIY) daily
• ✓Responses written to sound helpful and human — not promotional
• ✓Threads stay on Google — one reply can generate leads for years
• ✓Reaches homeowners in research mode before they've decided who to hire
• ✓Works in English and Spanish for bilingual community threads
• ✓Complements your Google presence — Reddit posts often rank in search results

More and more people are skipping Google entirely and asking AI assistants: "Who's the best handyman in [city]?" or "Find me a licensed electrician near me." ChatGPT, Google Gemini, and Perplexity are now generating contractor recommendations — and most contractors have no idea this is happening.

Hank ensures your business shows up when AI tools answer these questions. We structure your website, reviews, and online presence in a way that AI systems understand and reference. This is the newest and most overlooked channel — being there now means you're ahead of every competitor in your area.

• ✓Structured data that AI search engines read and cite
• ✓Consistent online presence that AI tools verify and trust
• ✓Review volume and rating signals that influence AI recommendations
• ✓Works across ChatGPT, Google Gemini, and Perplexity
• ✓Early advantage — most competitors aren't optimized for this yet

Sending quotes and estimates from a Gmail or Yahoo address makes you look like a hobbyist, not a professional. A professional email address ([email protected]) signals that you run a real, established business — and that matters to customers deciding who to hire.

Hank sets up your professional email address as part of your plan. It's connected to your business name and domain, works on your phone exactly like any other email app, and gives every customer interaction a more professional feel from the very first message.

• ✓Professional email matching your business name ([email protected])
• ✓Works on iPhone, Android, and desktop — same as any email
• ✓Tied to your website domain for full brand consistency
• ✓Builds trust with customers before they even meet you
• ✓Included in your plan — no extra cost