Why Hank

We built this
for contractors.

Not for marketers. Not for tech people. For skilled tradespeople who are great at their work — and lose jobs online because they're not showing up where customers look.

Most contractors are great at their work.
They lose jobs online.

When someone needs a handyman, plumber, or electrician, they don't ask around the way they used to. They pull out their phone and search. They look at Google results, check the map, read a few reviews, and then they call whoever looks most professional and reliable.

If you don't show up in that search — or you show up with no reviews, no website, no photos — they move on. They hire someone else. Not because that person is better. Because they looked more credible online.

That's the problem. And it's happening every single day, to skilled contractors across the country.

🔍
People search before they call
Even referrals Google you first. If they find nothing — or something that looks unprofessional — they hesitate. Many move on.
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The top result gets most of the calls
The contractor at the top of Google Maps gets the majority of clicks. Position three gets a fraction of what position one gets.
⏱️
First to respond usually wins
On Yelp, Nextdoor, and Thumbtack, whoever responds first gets the job most of the time. Slow response = lost job.

Skilled contractors. Invisible online.

We've worked in digital growth and search for years. We've seen the data behind how customers find and choose local services. And the same pattern kept showing up: great contractors, consistently losing work to average ones who just had a better online presence.

No website — or one that hasn't been touched in years
Not showing up on Google when locals search for their trade
No reviews — or reviews scattered across platforms with no system
Missing lead requests on Nextdoor, Yelp, Angi, and Thumbtack
Relying entirely on referrals — great when it works, fragile when it doesn't
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They were missing high-value jobs every single week.

Not because they weren't good enough. Because they weren't visible. The customers were there. The demand was there. They just weren't capturing it.

So we built Hank.

A done-for-you system that handles your entire online presence — so you don't have to think about it. We set everything up, we run it, and your phone rings more.

🌐

Professional website

Built for you. Designed to convert visitors into calls. Live in days.

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Google presence

SEO, Google Maps, and $50/month in Google Ads — all managed for you.

Reviews

Automated review requests that build your reputation on autopilot.

📞

Lead capture

We respond to leads on Nextdoor, Yelp, Angi, Thumbtack, and Reddit for you.

Your phone rings more. Without you doing any marketing.

We know how this works
from the inside.

The team behind Hank has worked on digital growth and search for companies like Redfin, Angi, Thumbtack, and American Express — and previously at Google improving search quality. We've spent years understanding exactly how customers find and choose local services online.

Today, we use that same expertise — combined with modern tools — to bring high-quality, systematic marketing to independent contractors across the US.

Google

Search quality & ranking

Worked directly on how Google evaluates and ranks local businesses. We know what signals matter — and we build them into every Hank setup.

Angi & Thumbtack

How lead platforms actually work

We've worked inside these platforms. We know how their algorithms prioritize listings — and how to make sure you show up at the top.

Redfin

Local digital growth at scale

Built systems to grow local service visibility across hundreds of markets simultaneously. Now we apply that same playbook for individual contractors.

American Express

Small business marketing

Developed growth programs specifically for small business owners. We understand the constraints — and how to deliver real results within them.

This used to be
out of reach.
Not anymore.

Before — large companies only
Needed a full marketing team to manage search and reviews
Agencies charged $2,000–$5,000/month for basic local SEO
Custom websites took months and cost tens of thousands
Monitoring and responding across platforms required dedicated staff
Independent contractors had no realistic path to compete online
Today — with Hank
We run your entire online presence for $499/month
Website live in days — not weeks, not months
Google, Maps, reviews, and all lead platforms handled
Lead response in English and Spanish — you never miss a call
One job covers months of Hank. The math works from day one.

Concretely, here's
what changes.

01
You show up when people search On Google Search, Google Maps, and every platform where customers look for contractors in your area.
02
You look like the obvious choice Professional website, strong reviews, and consistent presence — customers pick you before they've even called.
03
Your referrals convert Even people who already heard about you Google your name. Now they find something impressive — not nothing.
04
You never miss a lead We respond on Nextdoor, Yelp, Angi, Thumbtack, and Reddit so leads don't go cold while you're on a job site.
05
You win more jobs without doing any marketing We run all of it. You focus on the work. Your phone rings more. That's the whole deal.
You don't need more time.
You don't need to learn marketing.
You just need to show up — and look like the best option.

That's what Hank does. We handle every piece of your online presence so that when someone in your area needs a contractor, you're the name they find, the profile that looks professional, and the business they call.

Ready to get more jobs?

See it for yourself.
10 minutes.

Book a free demo and we'll show you exactly how you appear on Google right now — and what we'd set up for you. No pressure, no tech talk, no long pitch.

$499/month · No contracts · Cancel anytime · English & Spanish